Building A Brand And Why Money Doesn't Make You Happy

In this episode, we sit down with Will Chase, the entrepreneur behind Tyrell’s Crisps, Chase Distillery, and Willie’s Apple Cider Vinegar, as he shares his journey from conventional farming to building some of the UK’s most successful food and drink brands.

We explore how Tyrell’s was born from turning potatoes into premium crisps, the rise of craft spirits through Chase Distillery, and what sets Willie’s ACV “with the living mother” apart. Will opens up about the highs, lows, and failures of entrepreneurship, the importance of trust and community, and coping with stress, ADHD, and anxiety while building businesses.

He also reflects on wealth, happiness, choosing purpose over profit, and the impact of wellness, longevity practices, and sober living. Packed with insights and inspiration, this episode is ideal for entrepreneurs, wellness enthusiasts, and anyone curious about what it really takes to build a brand that lasts.